Perplexity Traffic Analysis
perplexity.aiPerplexity receives approximately 163.6M visits per month, ranks #267 (top 1,000 globally), traffic has declined by 24% recently.
Monthly Visits
163.6MGlobal Rank
#267Bounce Rate
31.9%Avg. Duration
04:44Pages / Visit
3.72Monthly Visits Trend
Traffic is down 24% across the last 6 months.
Traffic Sources
The biggest traffic channel is Direct at 74.6% — a strong signal of brand recognition.
Direct74.6%
Organic Search15.7%
Referrals3.1%
Social2.9%
Email1.6%
Display Ads0.6%
Paid Search0.1%
Social Media Traffic
Social traffic is concentrated on Youtube (55.5%).
Youtube55.5%
Facebook9.0%
WhatsApp8.7%
X-twitter6.9%
Linkedin5.9%
Top Countries
Most Perplexity users come from US (20.1%), followed by IN (13.3%), DE (5.3%).
USUnited States20.1%
INIndia13.3%
DEGermany5.3%
RURussia4.7%
FRFrance4.1%
Top Search Keywords
The top search query driving traffic is "yahoo finance", generating about 66.5M clicks.
1yahoo finance66.5M
2facebook29.8M
3ai24.4M
4comet19.4M
5comet browser15.6M
6xrp price3.0M
7per2.5M
8claude ai2.2M
9oklo stock1.8M
10brent crude oil price1.8M
Similar Sites & Alternatives
Perplexity shares audience with 5 similar sites; character.ai is the most aligned alternative.