AI creative agents from Luma Labs for generating and editing video, images, and 3D content at production quality.
What is Luma?#
Luma provides AI agents for creative work—generating video via Dream Machine, images via Photon, and 3D assets via Genie at production quality, serving creators and studios who need to accelerate visual content pipelines.
What can Luma do?#
- 01
Creative agent suite
Directs work from concept to delivery with agents across image, video, audio, and text
- 02
UNI-1 multimodal model
First unified understanding and generation model on the path to general intelligence
- 03
Ray3.14 video model
Next-gen video generation with coherent motion and ultra-realistic detail
- 04
Ray3 story model
Reasoning-driven HDR video model tuned for narrative scenes
- 05
Image, audio, and text generation
Generates and transforms multiple modalities from a single creative interface
Use Cases#
- Creative agencies — Produce cinematic ads and campaign videos with coherent motion
- Automotive brands — Create product and lifestyle videos from concept images
- Sports and apparel brands — Generate brand storytelling videos across image and audio
- Enterprise studios — Stand up multimodal generation pipelines via the Luma platform
- Creative professionals — Replace siloed tools with a single agent for text, image, audio, and video
Quick facts about Luma#
- Pricing
- Free$0/moStandard$9.99/moPro$29.99/moPremier$99.99/moas of Apr 16, 2026 — may be outdatedView official pricing
- Domain Rating
- Platforms
- Web·iOS·API
Luma Traffic Analysis
Alternatives to Luma
Looking for a Luma alternative? Compare these curated AI tools that offer similar features and use cases.
MagicShot AI
MagicShot is an AI creative studio that puts 500+ AI models and 85+ tools behind one subscription. Instead of paying separately for an image generator, a video tool, and a text-to-speech app, you get all of it in one place, running on models like Veo 3.1, Kling 3.0, Seedream 5.0, and GPT Image 2. The tools cover five areas: image generation (art, logos, product photos, stickers), video generation (text-to-video, image-to-video, UGC-style ads, real estate videos), AI photoshoots (professional headshots from selfies, fashion model shots, pet portraits), photo editing (background removal, upscaling to 4K, restoring old photos), and audio (voiceovers, music generation, transcription). What you get: - One subscription instead of five. A single credit balance works across every tool, so you're not stacking $20/month plans for image, video, and audio separately. - No skill barrier. Pick a tool, type what you want, download the result. There's no timeline editor or layers panel to learn. - Always-current models. New models get added as they release, so you're not locked into whatever tech existed when you signed up. - Full commercial rights on paid plans for everything you generate. - Works on mobile. The iOS app handles photoshoots, image, and video generation from your phone. Over 500,000 creators use it, and the numbers back that up: 50M+ images and 8M+ videos generated so far. It's built for influencers, ecommerce sellers, agencies, and real estate agents who need a steady stream of content without hiring a production team. Plans start at $5.25/month, rated 4.7/5 on Trustpilot.
CapCut
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Higgsfield
Higgsfield is an AI creative studio for generating cinematic videos and images from text prompts or reference images, with support for consistent AI characters and plugins for Photoshop and DaVinci Resolve.