AI creative agents from Luma Labs for generating and editing video, images, and 3D content at production quality.
What is Luma?#
Luma provides AI agents for creative work—generating video via Dream Machine, images via Photon, and 3D assets via Genie at production quality, serving creators and studios who need to accelerate visual content pipelines.
What can Luma do?#
- 01
Creative agent suite
Directs work from concept to delivery with agents across image, video, audio, and text
- 02
UNI-1 multimodal model
First unified understanding and generation model on the path to general intelligence
- 03
Ray3.14 video model
Next-gen video generation with coherent motion and ultra-realistic detail
- 04
Ray3 story model
Reasoning-driven HDR video model tuned for narrative scenes
- 05
Image, audio, and text generation
Generates and transforms multiple modalities from a single creative interface
Use Cases#
- Creative agencies — Produce cinematic ads and campaign videos with coherent motion
- Automotive brands — Create product and lifestyle videos from concept images
- Sports and apparel brands — Generate brand storytelling videos across image and audio
- Enterprise studios — Stand up multimodal generation pipelines via the Luma platform
- Creative professionals — Replace siloed tools with a single agent for text, image, audio, and video
Quick facts about Luma#
- Pricing
- Free$0/moStandard$9.99/moPro$29.99/moPremier$99.99/moas of Apr 16, 2026View official pricing
- Platforms
- Web·iOS·API
Luma Traffic Analysis
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