Ahrefs

What is Ahrefs?#

Ahrefs is an SEO and AI marketing platform that combines site auditing, keyword research, backlink analysis, rank tracking, and AI content tools—built on one of the web's largest crawl indexes and now expanding into AI search visibility.

What can Ahrefs do?#

• 01

  Brand Radar and Rank Tracker

  Track brand mentions, citations and sentiment across AI chatbots and SERPs.

• 02

  Site Explorer

  Audit competitor backlinks, organic keywords and PPC strategy at depth.

• 03

  Keywords and Content Explorer

  Research keywords, topics and proven content with real traffic data.

• 04

  Site Audit

  Crawls websites continuously and surfaces technical SEO issues with suggested fixes.

• 05

  AI Content Helper and Grader

  Writes and scores content for topical coverage and ranking potential.

• 06

  Ahrefs big-data backend

  In-house #1 SEO crawler feeding 28.7B filtered keywords across 217+ locations.

• 07

  Enterprise API and LLM connectors

  100+ API endpoints, SSO, 2FA and connectors to ChatGPT, Claude and Copilot.

Use Cases#

• “SEO and link builders — Identify ranking gaps, find top backlink opportunities and automate weekly site audits.
• “Content marketers — Plan high-impact content, close content gaps and score drafts with AI workflows.
• “PPC specialists — Benchmark ad performance, analyze competitor ad copy and find high-intent keywords.
• “AEO specialists — See which AI chatbots cite the brand, spot mention gaps and optimize for AI citations.
• “Brand specialists — Track share of voice across AI search and SERPs and monitor brand visibility.